Two Canadian Startups Bringing Farm Fresh Produce to Kitchen

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An online local food hub, the company works with farmer’s markets throughout Toronto to allow people to order locally grown fresh meat and produce. Users can go the site, select individual markets and learn more about each farmer or vendor including their family story and growing practices, what products they’re selling and even their recipes. Orders are delivered to users’ homes of offices with a story rather than a sticker.

FoodStory has launched with three partnering farmer’s markets in Toronto, Leslieville farmers’ market, Regent Park farmers’ market and the farmers’ market at Sick Kids. Eventually they want to be delivering farm fresh food from every one of the 33 markets scattered throughout Toronto.

Matheson said initially it was a challenge convincing some farmer’s that partnering with a startup like FoodStory could be both a sustainable and financially rewarding idea. It makes sense, said the CEO, given that farmer’s markets haven’t changed in many ways over the past 100 years.

“I think some people in agriculture, and this is a stereotype, but they’re not at the forefront of technology, so a lot of them just want to look on in from the outside, see how it goes and join if it looks ok,” the University of Guelph alum told Techvibes.

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